YouTube Shorts
Effects
When Shorts rolled out brand new effects, we built out a campaign to get users excited about creating in brand new ways. The campaign featured on-platform and OOH ads, as well as in-feed Shorts showcasing how effects make it easier than ever to get creative on Shorts.
Collect The Creatures
To better connect with YouTube’s Gen Z audience, we created a content series that would speak to young audiences in their own language. Our content series, “Collect the Creatures” encourages users to scroll through their feeds and discover their favorite YouTube creatures in collectable card version.