In a world where fakes run rampant, proving you’re the real deal is more important than ever. eBay’s Authenticity Guarantee campaign was a strategic effort from the brand to position eBay as a stress-free online space to buy and sell luxury fashion pieces. Our goal was to bring the campaign concept to life in a cross-platform social awareness campaign that not only educates users about eBay’s Authenticity Guarantee program, but also positioned eBay as a brand you could trust to be transparent, reliable, and real.