YouTube x Dua Lipa

To launch ‘Houdini’ the first single on her 2024 album Radical Optimism, YouTube partnered with Dua Lipa and her team to create an artist breakthrough moment campaign featuring exclusive digital content across social channels, out-of-home placements, and a unique YouTube Shorts trend “challenge” to drive creation on YouTube’s own platform, and promote the official ‘Houdini’ music video.

catch me or I go... HOUDINI🔐 brought to you by YouTube Shorts #DuaLipaHoudini

I'm not here for long 🔒 brought to you by YouTube Shorts #DuaLipaHoudini

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YouTube x Olivia Rodrigo